![View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday](https://firstmonday.org/ojs/index.php/fm/article/download/6607/version/3385/6190/53830/jadfigure7.jpg)
View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![The Drum on Twitter: "Nike appoints Lauren Sherman as senior director of digital https://t.co/Lhlh3CpjHJ https://t.co/gdWjrRMYd7" / Twitter The Drum on Twitter: "Nike appoints Lauren Sherman as senior director of digital https://t.co/Lhlh3CpjHJ https://t.co/gdWjrRMYd7" / Twitter](https://pbs.twimg.com/media/DQiu9z4WkAIbqcX.jpg)
The Drum on Twitter: "Nike appoints Lauren Sherman as senior director of digital https://t.co/Lhlh3CpjHJ https://t.co/gdWjrRMYd7" / Twitter
![Nike on Twitter: "We are heartbroken by the news of Virgil Abloh's passing. https://t.co/JurKPSItn3" / Twitter Nike on Twitter: "We are heartbroken by the news of Virgil Abloh's passing. https://t.co/JurKPSItn3" / Twitter](https://pbs.twimg.com/media/FFUWo4pXwAMzUjj.jpg)
Nike on Twitter: "We are heartbroken by the news of Virgil Abloh's passing. https://t.co/JurKPSItn3" / Twitter
Nike Football on Twitter: "The first Mercurial burst onto the pitch in 1998 and since day one its evolution has been guided by one defining objective—speed. Shop the latest merc below. 👇" /
![Nike on Twitter: "Get 30% off select styles with code POWERUP. https://t.co/BmikSXTG0W https://t.co/YJYi8ROrsq" / Twitter Nike on Twitter: "Get 30% off select styles with code POWERUP. https://t.co/BmikSXTG0W https://t.co/YJYi8ROrsq" / Twitter](https://pbs.twimg.com/media/ESdWaIkWAAMsRdy.jpg)